Introduction to Sports Marketing


Item Number: MPU40011W

Price: $401.00

Lesson topics include:

    • Sports Industries
    • Recreation Industries
    • Sponsorships
    • Endorsements
    • Sportscape
    • Special Promotions
    • and many more!

This MPU™ includes:

  • 6 lessons
  • 26 days of teaching material
  • 51 min.
  • 229 slides
  • Teacher's Resource Guide

This Multimedia Pathway Unit is designed to show students that sports marketing is not all ""fun and games."" With a look into sponsorships and endorsements students will understand how and why sports companies use celebrities to market their products. They will also take a look into the worlds of college, amateur and professional sports and find out how marketing strategies differ for each one. Students will also be introduced to the sports and recreation industries, what goes on behind the scenes at an actual sports game and sports advertising. This MPU comes with an Interactive Teacher's Resource Guide containing a lesson plan and a variety of worksheets, activities, notes and projects.