Advertising Design & Mediums


Item Number: MPU40006W

Price: $434.00

Lesson topics include:

    • Radio Advertising
    • Direct Mail
    • Billboard Advertising
    • Print Advertising
    • Telemarketing
    • Media Advertising
    • and many more!

This MPU™ includes:

  • 8 lessons
  • 40 days of teaching material
  • 23 min.
  • 451 slides
  • Teacher's Resource Guide

This Multimedia Pathway Unit (MPU) introduces students to advertising in different markets. Designing Radio Ads provides a general background of the advertising medium of radio. Developing Direct Mail Pieces gives students general information the background of direct mailing. Outdoor media is explained in Advertising with Billboards and the elements of print advertisements are covered in Producing Print Advertisements. Telemarketing Basics informs students of the benefits if using telemarketing as a form of advertising. The Fundamentals of Television Broadcasting and the Fundamentals of Radio Broadcasting discover the history and strategies behind these media outlets. In addition, Why You Buy introduces students to advertising. This MPU comes with an Interactive Teacher's Resource Guide containing a lesson plan and a variety of worksheets, activities, notes and projects.