Introduction to Merchandising


Item Number: MPU40010W

Price: $247.00

Lesson topics include:

    • Merchandising Techniques
    • Merchandising Design
    • Increasing Profits through Merchandising
    • and many more!

This Pathway includes:

  • 4 lessons
  • 17 days of teaching material
  • 24 min.
  • 175 slides
  • Teacher's Resource Guide

Merchandising is a very complex tool that incorporates a variety of different methods, many of which are explained in this Multimedia Pathway Unit (MPU). Basic Merchandising Concepts discusses the importance of companies implementing merchandising techniques into their business strategy. Vendors, Buyers & Merchandisers explores how vendors, buyers and merchandisers are related, and the importance of all three positions. Artistic Merchandising Design looks at how the artistic design of displays plays a big role in the success of marketing attempts. In Merchandising: The Store as Persuasion, students will learn how companies try to influence profits with various merchandising techniques. This MPU comes with an Interactive Teacher's Resource Guide containing a lesson plan and a variety of worksheets, activities, notes and projects.