Item Number: MPU40005W

Price: $450.00

Lesson topics include:

    • Promotional Mix
    • Advertising and Marketing Principles
    • Market Research
    • Selling Process
    • Consumer Decision Making
    • and many more!

This Pathway includes:

  • 6 lessons
  • 26 days of teaching material
  • 76 min.
  • 163 slides
  • Teacher's Resource Guide

This Multimedia Pathway Unit introduces students to the art of sales. The concept of promotional mix, as well as the way promotional activities use the communication process, and differentiating between product and institutional advertising are included, as well as market research, the use of focus groups, the process of direct mail marketing and the distinction between marketing and sales. Other topics include the process and secrets of selling, consumer decisions and how stores turn shoppers into buyers. This MPU comes with an Interactive Teacher's Resource Guide containing a lesson plan and a variety of worksheets, activities, notes and projects.