Marketing Basics


Item Number: MPU40013W

Price: $401.00

Lesson topics include:

    • Promotional Mix
    • 4 P's of Marketing
    • DECA
    • Economic Utilities
    • Branding Products
    • Pricing Products
    • and many more!

This Pathway includes:

  • 6 lessons
  • 26 days of teaching material
  • 40 min.
  • 219 slides
  • Teacher's Resource Guide

This Multimedia Pathway Unit (MPU) will help students learn the basics of marketing. Economic Utilities is an important component to the success of a business and this program discusses how it is measured and how it factors into various marketing concepts. The Promotional Mix production helps students focus on how important the promotional mix is in the overall efficiency, effectiveness and success of a company. In addition, The 4 P's discusses how product, price, place and promotion contribute to a business' strategy and achievements. An Introduction to DECA shows how the organization changes the lives of students all over the world in many different ways. Students will learn the importance of customer loyalty in order to increase revenue in Brand Marketing: Why We Eat & Drink Brand Names, and What is a Price? teaches students that a price is information disguised as a number and how it influences consumer behavior and more. This MPU comes with an Interactive Teacher's Resource Guide containing a lesson plan and a variety of worksheets, activities, notes and projects.