field trip game day

Field Trip: Game Day!

DVD

Item Number: CEV80152W

Price: $115.00

Lesson topics include:

  • Marketing Mix
  • Sponsorships
  • Brand Awareness
  • Media Channels
  • Target Audiences
  • Concessions
  • and many more!
CEV
CEV

This program explores sports marketing by going behind the scenes of a college football game. Students are introduced to marketing through real-world examples and situations. Students will compare the different approaches of sports marketing and consider the future of the business.

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