Visual Merchandising: Look, Linger & Buy

DVD

Duration: 18 min

Item Number: CEVD0635W

Price: $89.00

Lesson topics include:

  • Plan-o-grams
  • Aisle areas
  • Adjacency and layering
  • Soft-line merchandise
  • Hard-line merchandise
  • and many more!
CEV
CEV

Consumers have so many choices today, how can the retailer attract customers, keep their attention and entice them to buy? The program explains how retailers use visual merchandising to increase sales. It also shows how department organization, merchandise adjacencies and the arrangement of merchandise affects product sales and explains how to use plan-o-grams and modulars to design effective displays. A supplement is included.

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