Buyers, Markets, & Marts


Duration: 23 min.

Item Number: CEVD0631W

Price: $99.00

Lesson topics include:

  • Fashion influences
  • Buying process
  • Product lines
  • Order placement
  • and many more!

How do fashion buyers decide in October what to purchase for their spring line? Let Charli Light, buyer and retail store owner, share her secrets as she introduces you to fashion merchandising. Charli explains how she prepares for her trips using trade publications, sales reports, customer requests, fashion influences (music, movies, TV, famous people, important events) and her own intuition. Then, join her on a three-day buying trip to the Dallas Mart where you will view the entire purchasing process: browsing, talking with line marketers, deciding on the "look" for the coming year and placing the orders. A supplement is included.