Basic Merchandising Concepts

Microsoft® PowerPoint®

Duration: 55 slides

Item Number: CEV70372W

Price: $79.00

Lesson topics include:

  • Promotions
  • Merchandising
  • Market Share
  • Promotional mix
  • Publicity
  • Advertising
  • and many more!

Merchandising is a very complex marketing tool that incorporates a variety of different methods. It is an important factor in determining the overall success of a business. This presentation discusses the importance of companies implementing merchandising techniques into their business strategy. Each method is evaluated in detail along with the advantages and disadvantages of each.



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