Global Surveys & Research

Microsoft® PowerPoint®

Duration: 43 slides

Item Number: CEV70431W

Price: $59.00

Lesson topics include:

  • Market research techniques
  • Literacy levels
  • Religion and culture
  • Income levels
  • Need base
  • and many more!

Global research is becoming an important concept in marketing research. When companies go international, global research becomes a necessity in creating a successful business plan. This presentation discusses the importance of understanding global research concepts and techniques and how they vary for different countries. Various factors that must be taken into consideration when carrying out global surveys and research are also analyzed.