Marketing Technology

Microsoft® PowerPoint®

Duration: 49 slides

Item Number: CEV70450W

Price: $69.00

Lesson topics include:

  • Concept testing
  • Test marketing
  • Identifying consumers
  • Consumer sales incentives
  • Advertising
  • and many more!

Marketing techniques and technology go hand-in-hand. Businesses rely on marketing technology to help develop their products, determine customer needs, understand the effectiveness of their advertising efforts, etc. This presentation discusses the various forms of marketing technology and how it is used by businesses to implement strategies and successfully reach goals. Different types of consumer groups are also discussed along with their level of acceptance toward marketing technologies.