Product Planning & Development

Microsoft® PowerPoint®

Duration: 64 slides

Item Number: CEV70469W

Price: $69.00

Lesson topics include:

  • Branding
  • Packaging
  • Labeling
  • Quality control methods
  • Idea generation
  • Idea screening
  • Test groups
  • and many more!

The product planning and development process is very complex and basically determines whether or not a company will achieve its goals and be successful. This presentation discusses the key components of coming up with new product ideas, then developing them to be introduced into the market. The product mix is examined and students are shown how it is incorporated into the planning and development process. This presentation also goes into detail about the main decisions that are made regarding planning and development, and how they can affect the overall success of products.