Marketing Research

Microsoft® PowerPoint®

Duration: 53 slides

Item Number: CEV70453W

Price: $69.00

Lesson topics include:

  • Defining the problem
  • Developing the approach
  • Identifying the research design
  • Collecting the data
  • Interpreting the data
  • Preparing the reseach report
  • and many more!

Companies in today's society would have a hard time surviving in the competitive business world without the use of marketing research. This presentation discusses the numerous research techniques used in business to help determine customer needs, wants, opinions and whether or not they would purchase a company's products or services. Different methods are compared and numerous examples are given for each