This DVD presents seven pillars of marketing: distribution, financing, marketing-information management, pricing, product/service management, promotion and selling. Students will learn the concepts and processes involved in distributing and the financial aspects affecting business decisions. The DVD explains how to gather information in order to disseminate information in business decisions and teaches the concepts and strategies affecting price, as well as explains how to satisfy customer's perceptions of value. In addition, the DVD teaches how to maintain and manage a product/service based on the market. Information regarding the communication of information for an intended use is explained. Students will learn how to determine a client's wants and needs, as well as how to respond to these wants and needs.